How To Create Video and Movie Posters

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Posters are one of the first things that attract the viewer’s attention. That’s why it’s essential to make striking and eye-catching materials if you want more audience and higher engagement with your video or movie. below in this article, we will cover how to create video and movie posters

How To Create Video and Movie Posters
How To Create Video and Movie Posters

If you’re creating video content, especially documentaries and films, you need a good poster. Take the Deadpool movie, for example, which has a great poster that dramatically showcases the film’s main character. If you don’t know how to make one, you’re in luck because we’ll provide you with the steps you need. 

What Are Posters? 

Movie posters are creative promotional materials for different genres of movies. Moreover, posters vary depending on what exact purpose you’re making it. For example: 

  • One-Sheet Movie Poster – This is the most common since it is used for official postings and promotions. This poster already contains all critical information about the movie, such as the director, casts, a brief slogan, and more.
  • Teaser Movie Poster – This is also like a one-sheet poster. However, its sole purpose is to tease the audience about the movie. It doesn’t have movie credits and even titles. 
  • Wild Posting – This is a poster used on tops of taxis and on billboards and online banners. 

Parts of a Movie Poster

There are various elements or parts of a good poster, including:

  • Credits – The billing block or cluster of movie credits at the bottom of posters. These are usually in thin or tiny fonts. This part includes the casts, producers, crews, writers, directors, etc. 
  • Film Title – A succinct but persuasive title the piques the viewers’ interest.
  • Official Movie Picture – This usually makes up the full poster, and the credits and other texts are placed on top of it. But in some posters, there are spaces provided for the credits. 

Other information included in the poster are: 

  • Premiere date
  • Age restrictions
  • Awards
  • Sponsors and Partners
  • Film site address

How to Make an Excellent Poster

The genre of the movie primarily dictates how the poster will look like. For example, for horror and thriller movies, posters are usually dark with white and red fonts. For cartoon animations, you’ll expect a poster composed of a preset of colors of the movie, like that with The Iron Giant.

1. Watch the Movie or Video

Editing the video is one thing but watching it right after is another. On a side note, if you still don’t know where you can easily edit your video or movie, you can try these: 

  • Movavi – This is a free Windows and MAC video editing software. You can also edit images here. 
  • Lightworks (LWKS) – An advanced video software that’s available for Windows and MAC too. It offers a free trial period and subscription plans. 
  • FXhome – A professional video editing platform that allows you to edit like a pro for free. 
  • Shotcut – Unlike the previous ones, this one is an open-source, cross-platform video editing software that’s available for free for Windows and MAC. 

Moving on. You must know what the movie is about, the message it’s expressing, and its essence. This would help you later on in fulfilling the other steps. 

2. Identify Key Information

Determine what information you need to include on the poster. Basically, this would include the movie title, the cast, the director, and a summarizing visual or image of the movie. 

3. Describe the Essence of the Film

As we’ve mentioned in the first step, watching the movie helps in achieving this step. This is also the most important aspect or element of the poster. You need to capture the film in the poster in a way that wouldn’t mislead them but is entertaining at the same time. 

When identifying the essence of the film, you have to identify the setting, the tone, the context, the mood, and the theme of the movie. All of these need to be replicated and showcased into the movie poster as well to capture the interest of the audience. 

4. Decide Poster Size

Decide on how large or small you want your poster. This varies on what type of poster you’re going to make. But generally, poster sizes are mostly A0, A1, A2, A3, A4, A5, and A6. If you’re trying to promote a big movie or film, you should opt for a large poster size to capture more attention. 

5. Select a Template

There are existing movie templates you can use to create your poster. However, you can also design your own and use others as examples or references. You need to decide if you’ll do this by hand or create it digitally. 

6. Fill in Information

Once you’ve decided and planned on how you want your poster to look, it’s time to use the key information you identified before. For instance, at the top, put the names of the main casts along with the movie title in the middle and slightly lower. In the middle bottom part, input a movie tagline. You can base this on the essence of the movie you’ve determined before. Lastly, at the very bottom of the poster, include all people that are significant to the film’s creation. 

7. Publish the Poster

Publish and post the poster. Gather feedback so that you’d know how to improve it or if it’s making the impact you planned and wanted.

Tips on Making a Movie Poster

Tips on Making a Movie Poster

To help you successfully make and finish an amazing movie poster, here are some additional tips to remember: 

  • Avoid featuring your main casts: If your actors aren’t big-shot movie stars, there’s no need to feature and include their image in the poster. The truth is no one would care about them unless they are recognizable. Utilize the picture and space for a more aesthetically pleasing image. 
  • Don’t use too many colors: Stick to a set of colors only. Colors that would highlight and attract the attention of viewers in a glance. For example, you can color the title bright and the other in a much darker color. Make sure the image used complements these colors as well.