9 Clever Ideas for Your Promotional Infographics

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Infographics are one of the most effective means to communicate information. Visuals are processed 60,000 times faster by our brains than text alone. They’re also easier for us to remember and recall later on. Marketing professionals have used infographics as a marketing tool for over 50 years now! Back then people may have created them just for fun, but today they’re an integral part of any marketing strategy.

Infographics can really create a big impact and bring your company or business to the next level! Here are 9 clever ideas for your promotional infographics:

Share Your Expertise

One of the best ways to show people how good you are at something is by showing them through an infographic. Create a piece that talks about all things related to your expertise such as ‘What You Need To Know About A/B Testing’. This way not only will it make people aware of what you know but also why they should hire you or work with you.

Make Them Useful & Interesting

The goal of infographics is information sharing, but sometimes marketers use this medium just to promote their brand. What marketing professionals need to realize is that if they want infographics to be effective, they need to make sure that the visual is useful for their audience.

Know Your Audience

The most important thing that you need to keep in mind when creating the best infographics is knowing your audience. A report from Simply Measured says that out of the 510 million visitors on infographics, 69% were males and 26% were females. Your infographic must be relevant to their age and gender so they can relate to it and remember it!

Know What You Want To Achieve With Your Infographic

Before you start making an infographic, you first need to know what result or outcome do you want from it. Why are you creating this? For example, if your goal is lead generation then the content in your infographic should inspire people to contact sales or become a customer.       

Create Custom Images for Every Outcome

If you want to find success creating cool infographics, the one thing that you need to do is create custom images for every outcome. For example, if your goal is lead generation then by using customized images that are more appealing than just using stock photos or standard website screenshots, you will be able to achieve this much easier.

Become A Visual Content Curator

Infographics certainly look awesome on websites and they can definitely help increase traffic! However there’s another awesome way you can use simple infographics and that is by curating them in a visually appealing manner, so people will be eager to share them with their audience. Using tools like Venngage, you can easily create awesome graphics in minutes!

Use An Infographic to Share Your Research

If your company regularly conducts research then you should share them whenever possible. One of the best ways to do that is by creating an infographic. You can create infographics on almost anything, even showing other companies’ products reviews! Just make sure it’s interesting enough for people to want to share it with their audience.

Get Creative With Your Data

You might think that all infographics should have numbers and data in them so they are more credible, but this apparently isn’t always true. That’s because most people don’t like reading big chunks of text and prefer visuals over words! So instead of using regular charts or graphs, why not something creative like comics?

Use Images To Tell Your Story

One of the best ways to create infographics is by telling a story through images. That way it will be easier for other people to share with their audience because they can relate to it. For example, if your company just launched a new product then you could use an infographic that shows what was behind the entire design process. This way it will be easier for customers or future clients to understand what went into creating your product and how it came to fruition.

Use Infographics To Introduce New Concepts

If you wanna introduce something completely new or novel, no one would want to read thousands of words about it! Instead, why not make an infographic For instance if there are some drastic changes in the industry that your company is about to adopt, you can use an infographic to explain how you’re going to adapt to these changes and what the new strategy is. To give you an idea, here are some infographic examples from Venngage. 

Use Infographics To Share Data On Social Media

If you want people on social media platforms like Facebook, Twitter, Pinterest, etc., to share your work with their audience, make sure they can do it easily! All of these platforms allow users to post images, so why not create infographics specifically for them? For example, if your goal was lead generation then creating an infographic with custom images and linking it directly to a landing page that has all the contact details would be perfect.

I hope these tips helped you understand how to create infographics and use them for lead generation. Remember that your infographic doesn’t have to be a huge, complicated project. In fact, many of the most successful infographics are easy to make, and sometimes they don’t even require any words at all! Sometimes all you need is a good title and an interesting idea that catches people’s attention.

Our goal with this article is to teach you what we’ve learned about making infographics. And aside from these tips, we’d like to recommend a free infographic maker that would surely make your infographic-making journey easier. Venngage is an online editing platform that provides various templates to fit your needs. Create your first promotional infographic with Venngage today!