10 Tips for Magento Site Auditing

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What is Magento and what is it used for?

Magento is arguably the most popular online store manager in the world with Prestashop. In any case, in my opinion, it is much safer, more reliable, and customizable both in design and in terms of internal SEO optimization. With Magento, you have some interesting options like:

Customize the design of your entire store to the maximum using templates and plugins. Prestashop is split into less customizable modules (unless you set up a clear internal code). When I see Prestashop I usually recognize it, I don’t know … with Magento it’s more difficult.

You can manage multiple online stores from one panel (multiplatform). This can be very useful if you have different online stores and do not want to access one, see income, expenses … access another for the same, another … you can see everything in the panel.

You can control all of your e-commerce stocks, forecasts, and analytics in one place. On the sales dashboard, you can see all orders, who buys you, the most requested products, shipments, etc.

Magento Site Auditing

Magento Site Auditing

You will have access to advanced magento development services by Elogic management. You can control everything, know how many times they have bought, address, phone number, and all the data that you can submit in a large database.

Add multiple forms of payment. TPV, Iupay, Paypal, bank transfer, cash on delivery, deferred payments, sale to the Canary Islands with “clickcanarias” in addition to other forms of payment through modules.

It has the ability to adapt your online store with Magento for multiple languages. You just need to create different “store views” for each language and assign different locations for each.

Add marketing plugins for cross-selling, abandoned carts improvement, etc. (Magento’s plugin repertoire is smaller than Prestashop, but it has a lot of options too)

Why is Magento loading speed so important?

Research shows that 42% of consumers “leave a site that takes more than 3 seconds to load. Above this range, the rate of leaving the page increases exponentially. View the infographic.

Magento is one of the most trusted ecommerce platforms out there. It has many advantages today, but the heavier structure can introduce some performance issues. To minimize the risks of slow website loading, you need to optimize your magento site audit on a regular basis. And first of all, to perform the initially necessary set of actions.

Customize the names of CMS, products, and categories.

Page titles carry a lot of weight in terms of search engines. Make sure they are relevant, no more than 70 characters, and put your most important keywords at the beginning of the title. Here’s how you can change the page titles:

  • CMS Pages: For CMS pages, your “page title” is the meta title.
  • Products: Go to Catalog> Product Management. Select the product you want to edit, click “Meta Information” on the left, and edit the “Meta Title” field.
  • Categories: Go to Catalog> Categories. Click on the category you want to edit and edit the Page Title field.

Steps to optimize the SEO of your Magento installation

If you are already using this eCommerce-oriented content manager, in this guide I will explain how Magento can be optimized for proper Google positioning. Trust me, there are several articles that talk about this and a few articles that are out of date or not in Spanish. So to help you read carefully because I will explain it step by step.

# 1 Know Your Ideal Client Well

Before starting any project, you should start by analyzing your ideal client or buyer. Think that, for example, if you sell kitchen accessories, you want to know who the people are interested in buying these accessories in order to position themselves mainly with one or another keyword and do some kind of publication on social networks, blogs, or others. … You can analyze this with the following tools:

Google analytics

Google Analytics provides you with very interesting data (personally to meet my ideal client, in which I most often focus on age, gender, interests This data can be extracted from the right panel of Google Analytics under Audience / Demographic data. Once there, you should research according to age, gender, interests and you have many options for exploring your “ideal client”!