These Websites Are the Kings of Their Industries

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These Websites Are the Kings of Their Industries

These Websites Are the Kings of Their Industries

Since the internet boom of the late 1990s, there have been seemingly millions of websites created. Each has its own niche and serves a purpose to consumers. Amongst all of these different platforms, leaders have emerged that are the undisputed kings of their industries. Let’s take a look at some of the world’s leading websites today and what they did to achieve greatness.

 Chewy (pet supplies)

Chewy was founded in 2011, built on the concept that selling pet supplies was about the emotional connection pet owners have with their pets, rather than just offering the cheapest products available. Ten years later, the company is worth billions and has a business model that all online eCommerce businesses should refer to.

In 2017, the company was sold to PetSmart for $3.35 billion, a record acquisition at the time. When it was first starting, many critics thought there would be no chance for Chewy to stand out amongst websites like ebay and Amazon. However, Chewy differentiated itself by offering 24/7 customer service where you can call and speak to a representative anytime who is knowledgeable about all of their products. Their business model was to care as much about their service as customers do about their pets.

DraftKings (sports betting) 

Fantasy sports have been around for decades but were just a niche hobby for a long time. DraftKings started as a simple, garage-based organization that had the dream of taking fantasy sports online. In 2012, they launched and quickly became the biggest name in the industry. In 2013, MLB invested an undisclosed amount into the company, becoming the first sports league to invest in a fantasy sports company.

When fantasy sports made the jump to online, it opened up a whole new world for sports fans. Now with more platforms than ever to choose from, many fantasy sports aficionados still choose to stay with DraftKings. The reasons for this are clear in any online DraftKings sportsbook review. Aside from positive ratings and a longtime reputation, the platform stays competitive in the current marketplace with generous welcome offers and regular bonuses. DraftKings became an empire by understanding what the fans want, and delivering daily contests as well as having the most features of any other fantasy sports platform.

Zillow (real estate)

Zillow has been around since 2006 when it was launched by Rich Barton. He dreamt of this company while he was working for Microsoft and came up with an idea to transform the real estate industry. Zillow’s concept is to provide a free service where homeowners can list their properties for sale or rent. They in turn make their revenue through advertisements on the website.

Their listing service and property best search engine are now used by hundreds of other websites. The company generates billions in revenue every year and employs over 5000 people. Outside of the US, they also now operate in Canada. After 15 years of development, Zillow stays on top by being the best listing service for real estate and a trusted name that homeowners know of.

 Cookpad (cooking)

There are countless websites and blogs centered around cooking and sharing recipes. With this in mind, how is it that Cookpad is the best website in this niche, and how have they managed to stay relevant? Cookpad started 21 years ago and is now used by over 100 million people every month.

Cookpad began with and still utilizes a freemium model that allows millions of people to interact with the website at no cost. Premium clients only pay $2.50 a month. Users can search for millions of different recipes and the site operates almost like a social media platform, as users can leave likes and comments and upload photos of their creations.

Cookpad’s first and primary audience will always be Japan where it was founded. However, the company understands that it needs to build its user base in other countries as well. Over the last decade, it has spread to the UK, Spain, Brazil, India, and many other countries. Cookpad stays relevant by offering tools and effective service while providing an atmosphere that is relaxed and comfortable and promotes creativity.

Amazon (eCommerce)

It’s likely that most people alive today are familiar with Amazon. The platform has built itself up over the last 26 years to become the biggest name in eCommerce. So how did this giant come to be and what did it do to beat out all of the other budding eCommerce platforms?

If there is one moral to take away from the Amazon success story, it’s perseverance. Amazon survived the dot com bust of the late 1990s and numerous other recessions. Slowly it built its inventory and offerings up from just books to all forms of media, and then everything you can name. Over the years, they have constantly innovated and offered new products and services.

Amazon understands the customer’s needs and desires. They understand that the customer wants their products as cheap as possible, and as fast as possible. To meet these needs, they have many warehouses located around the world that allow the business to deliver orders quickly and at a low price.

The company also reviews its user data to an extreme degree. They see what products sell well on a continuous basis, then they create their own versions of these products. Essentially this cuts out the middleman and allows the company to profit while having its own line of products. Amazon has since pushed into many different categories, including clothing and electronics, and has aspirations to branch out into numerous other industries.

Indeed (careers)

Indeed has a unique place in society, centered around a brilliant and crucial service. This American company is dedicated to employment, both helping businesses find employees and helping professionals find a new career. The website launched in 2004, and gradually understood their strengths as they built up the platform.

What Indeed realized is that to be successful, they needed to cater to as many people as possible. The website now operates in more than 50 countries and 28 languages, ensuring that it can be relevant in as many places as possible. Every step of the way was a challenge and a learning experience.

For every new market Indeed wanted to gain, they hired professionals in that area that understood the needs and desires of that specific market. Depending on the culture, the hiring process can be vastly different, and understanding these nuances and cultural differences was key to success. Indeed has succeeded for over 16 years and now has over 10,000 employees.

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