Top Tips and Benefits of Instagram Live to Promote Your Business like No Other

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You must have heard about Instagram Live and possibly seen some of the brands using the Go Live feature, but you have not tried it until now. Live is one of those features on Instagram that lets your business live-stream to your targeted audience or followers so that they can engage with your brand in real-time. Your audience can choose so that they receive a notification when your business goes live on this visual platform. Businesses can also pin the particular topic of the live video so that their followers know what they are to expect from the visual. When people start liking and commenting on your live video, you reply to their messages to build audience engagement.

According to an article published on, there are creative ways to boost your brand presence through Instagram Live. These include scheduling question-answers, using the collaboration feature, hosting questionnaires, hosting employee interviews, and more. So read on to learn more about the tips and benefits of Instagram Live to take your business to the next level.

Benefits Of Instagram Live


Tips to include Instagram Live into your marketing plan

If you are contemplating to boost your brand engagement levels, Instagram Live is your best bet. If you are unsure of how to start, here are some tips to help you:

  • Focus on a live question-answer video so that you can provide direct answers to your followers who might have certain questions. It may influence some people to make a fast decision related to your business, products, or services.
  • You need to decide on a big goal of how your live video will resonate with the audience and move further from that point. You need to think broadly because you never know what would happen with your live video.
  • No matter what marketing strategy you implement for Instagram Live, it depends on your brand, things you would like to share, what you plan to promote your business, or sell.
  • Do you have any limited period offer or deal or some products you are promoting right now? Pique audience interest through a live video to build excitement surrounding the products.
  • When you market a product or for that service, Instagram Live, is the best choice to perform a demo or a tutorial for your targeted audience. It will help them get firsthand information and of course, in real-time.

Try these tactics and you will benefit. If have a business and want to take your branding to the next level, you can look up platforms such as or similar ones.

Benefits of Instagram Live for promoting your business 

If you are wondering whether there are any benefits of Instagram Live for marketing your brand, the answer is a resounding yes. Here is why Instagram Live is the best:

Increased visibility: Instagram helps in expanding your business reach because your live stories appear in the presence of the regular stories, and therefore gain enhanced visibility. Did you know live stories are push-notification activated? If a person has the notifications on in the settings, he or she would receive a notification when you go live on Instagram.  It is the best way to pique your audience’s interest.

Enhanced user engagement: When you have a business to manage online, one of the most essential paths to accomplishment is your capability to build audience engagement including your customers and followers, and even prospective buyers. With Instagram Live, you are building a conversation and followers love that because they want to feel valued, and user engagement ensures such feelings. The interactive nature of Instagram Live is what piques your customers’ interest, inspiring them to learn more about your business and products.

Authenticity: Live video means your followers can see you live, face-to-face. They also realize that there are genuine people behind your business and that builds trust and credibility. Instagram Live video lets you build real conversations and modern digital marketing is all about transparency and integrity, and Instagram helps you to do just that, maximizing your opportunities to sell your products or services. Your customers like it when they learn that your brand is authentic and relatable.


It is a smart idea to build followers or customer engagement levels to the maximum possible limit through Instagram Live. If you have an online business, reach out to your customers, prospects, and followers on this photo-sharing platform, you must test Instagram Live. Incorporate live videos to your digital marketing strategy to show that you want to interact with your followers live! Instagram Live builds dependability and transparency. You also benefit when it comes to enhanced visibility. Besides, you gain your followers’ loyalty and trust in the days to come. So what are you waiting for? Go live when you are about to launch a new product or hosting an event. It is worth your time and effort.

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