How Has Technology Become More Personalized?

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Technology Become More Personalized

Anyone that enjoys customizing their computer or their phone, whether it be with pictures of cars like the Range Rover or athletes like Tom Brady, appreciates that things are better when they’re personalized. 

A suit that has been tailored to fit you perfectly will have you looking great and feeling much more confident. Similarly, a house that is decorated in the way you like will feel far more homely than if you let someone else style it for you. 

In the same way, technology has helped to tailor many more aspects of our lives to our needs and tastes. Companies have taken very different approaches in the way they’ve created products and services that feel much more personal, but they’ve all achieved the same end goal. 


Back in the early years of video games, most titles were very similar. Mario-style side-scrolling platform games, Pac-Man-esque mazes, and Space Invaders-inspired shooters were the main choices. 

For each console that went on sale, only around 1-4,000 titles were ever released, which gives a fair bit of choice, but it’s nothing like what’s available today. 

Mobile gamers can choose from around a million titles, with a much wider variety of genres and concepts. Smartphones and the more open ecosystems that these devices have helped to bring down the cost of developing games, opening the market up to smaller studios and even individuals, promoting creativity. 

With so much choice, there are games for almost everyone, rather than just a few highly profitable demographics. 

Online casinos have also used technology to make traditional slot games more personalized. Early versions of these games typically featured playing cards or fruit symbols on the mechanical reels and had only one function – the player would pull a lever to start the spinning. 

The internet, HD graphics, and modern programming languages have helped the developers of slots to create thousands of different slot games with unique modes, special symbols, even HD video cut scenes. Some have even been designed to award free spins when players complete certain challenges, adding in another element to the gameplay. 

Thanks to this, online casinos can have hundreds or even more than a thousand different slot games, ensuring there is at least one that will appeal to every type of player. 


A personalized service is not new to the world of shopping. For centuries, we have relied upon the expertise of our local shopkeepers who, through their knowledge of us, have given us recommendations on what products we should buy. 

On the internet, you can’t develop this same rapport since the shopkeeper is a computer and the customer is behind a screen. However, you can use technology to make recommendations. 

Companies like Amazon have developed complex algorithms that learn what we like based on our purchase history, the products we’ve viewed recently, the reviews we leave, and what other people like us buy. They then use this data to make suggestions that appear while you browse or even send push notifications to your phone to alert you about deals on products you might be interested in. 



We all have routines, especially for first thing in the morning. This usually means waking up at the same time and leaving for work at the same time each day. The problem is, some days the traffic is light, meaning we end up at work early and us ruing the fact we lost a few precious extra minutes in bed or that we could have stopped for coffee on the way. On other days, the traffic is heavy, so we end up being late after sitting in the car for a long time. 

Navigation apps like Google Maps and Waze have developed a solution to solve this. 

Using their knowledge of your routine, your work address, and both typical and current traffic conditions, they’re able to make recommendations on when you should leave to make it to work on time. 

On days when the traffic is light, you get to stay at home for longer. But on days when the tailbacks are longer and heavier than usual, it gives you the heads-up you need to avoid a stressful commute where you watch the clock, counting up how late you’re going to be.

They can also adjust a route in real-time, helping you to avoid accidents, congestion, and roadworks, creating an experience that is far more personalized than a traditional map or satnav device.

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